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  • Managing Multi-Partner Mobile Projects

    In my experience with various mobile projects, the challenge of managing too many partners in a venture often arises. This typically involves different entities handling distinct aspects such as content creation, software development, sales and marketing. There are two…

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  • The Shift to Mobile First and Mobile Native

    In recent years, there has been a significant shift towards mobile devices, fundamentally altering how products and services are designed and delivered. The concepts of ‘mobile first’ and ‘mobile native’ have emerged as pivotal strategies in this evolving ecosystem,…

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  • Real World Mobile Development

    What initially appears as a straightforward task of creating a new mobile app, often unfolds into a complex web of challenges. The journey from concept to deployment is fraught with ‘unknown unknowns’, leading projects to extend beyond their anticipated…

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  • Collaboration Between Startups and Enterprises

    Mobile startups, with their agility and innovative mindset, often find themselves on the radar of established large companies looking to inject fresh ideas and technologies into their operations. This is where the metaphor of ‘catching a whale’ comes into…

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  • Android Development Fragmentation Coping Strategies

    When starting Android development, the vast diversity of devices can initially appear overwhelming. Android has a large number of manufacturers, each with their own range of devices spanning various versions of Android, often further customised with manufacturer-specific amendments. This…

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  • The Importance of Domain Experts in Mobile Startups

    When I look at past mobile startup projects, the inclusion of a domain expert within the team is most often an ingredient for success. This necessity stems from the crucial role that domain experts play in understanding potential customers,…

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  • Lean Startup For Mobile

    I have lost count of the number of mobile startups I have visited where they have Lean Startup by Eric Ries on the table or bookshelf. The truth of the matter is that the book isn’t that accessible. Many…

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  • The Perils of Mobile Cross-Platform Tools

    Most startups need a mobile app. Developing for both iOS and Android can be time-consuming and costly, leading many to consider cross-platform tools for writing once and running on multiple platforms. These tools are enticing, offering simpler, higher-level development…

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  • Client Quotes

    Simon is a long-term industry expert who has worked across a number of mobile platforms and is always on top of new and emerging technologies. Simon is highly professional, always delivers above expectation and takes a personal pride in…

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  • Past Work

    This is a selection of work, including my recent assignments, engagements at BeaconZone and earlier mobile projects. My focus has mainly been on helping companies integrate mobile technology in innovative, usually physical and challenging ways, rather than merely producing…

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